Star City Insurance connects a family business with Roanoke’s working economy

Logging, trucking and hospitality do not face identical insurance questions. Star City Insurance has made those differences part of its work, pairing household coverage with services organized around the industries that keep businesses operating.

The family-owned independent agency has been based in Roanoke since 2016. Owner John Jones and agent Jared Jones work from its Airport Road office, helping customers explore options across multiple insurance companies rather than a single carrier’s products.

For business clients, the offerings include commercial property, business auto, workers’ compensation and general liability coverage. Industry-focused services address areas such as contracting, transportation, logging and hospitality, giving an owner a starting point for a more specific conversation about the operation.

That specificity is important. A business with vehicles, employees and equipment needs to consider different exposures from a household comparing home and auto policies. Star City’s range allows those discussions to remain connected to the customer’s actual circumstances.

On the personal side, the agency offers home, auto, flood, watercraft and life insurance services. Employee benefits add another part of the business, including group health, dental and vision options. Coverage, availability and terms depend on the insurer and the policy selected.

The agency’s service tools continue after a policy is purchased. Customers can request an auto identification card, ask for a certificate, seek a policy review or submit a change request through its service center. Those everyday tasks are a substantial part of what an insurance relationship involves, particularly for a business owner who needs documentation while managing other responsibilities.

Star City works with several insurers, including Erie, Grange, Liberty Mutual and Progressive. The independent structure gives its team a range of products to discuss, while keeping the local office as a point of contact for questions.

The business’s own size and family ownership are part of how it describes its connection to customers. It is a local enterprise helping other enterprises—and the people behind them—think through what they need to protect. In Roanoke, that creates a role grounded in both personal relationships and the practical details of work.